Sample Business Plan. Las Vegas, Nevada Real Estate

Rosie D Chef

1440 Las Vegas Boulevard

Las Vegas, Nevada 89109

Payton Manning,

Commercial Lender Bank USA,

Las Vegas 2121 Sahara Street

Las Vegas, NV 89109

Dear Mr. Manning,

I am submitting the following proposal for your consideration. After an extensive market study, I believe that Lake Las Vegas needs and will support a small breakfast and lunch café. Thousands of people visit Lake Las Vegas on a monthly basis for a variety of reasons: relaxation, to shop, or just to sight-see. Lake Las Vegas Cafe would serve them a quality meal at a reasonable price. The proposed location is 200 Main Street, which is available at a very good rent and is an excellent spot for a restaurant.

I have ten years of experience in the food and beverage industry. I have served, cooked, and managed restaurants and know how to order the best food in the right amounts .I can manage employees effectively. I also enjoy the public and understand what they are looking for and need.

 I am requesting a loan of $30,000 for 5 years. This loan, along with my own investment of $10,000, will enable me to purchase equipment, renovate 200 Main Street, stock up, and establish a working capital reserve. As you will see in the business plan, my most conservative estimates show that my  Lake Las Vegas Cafe will easily pay back the loan as well as cover all expenses, including owner’s draw. Thank you for your consideration of my request.

Sincerely Rosie D Chef     TOP

 Lake Las Vegas Cafe Business Plan

I.      Ownership   

The Lake Las Vegas Cafe will be a sole proprietorship owned by Rosie Chef. Rosie Chef will also manage the cafe and will be solely responsible for financial and employee management.

II.   Description of Business   

The Lake Las Vegas Cafe will be located at 200 Main Street, Lake Las Vegas, NV, and will seat 20 patrons at a time. The rent is $600 a month, with a five-year lease available. The site consists of a dining room, 20x20 square feet, a kitchen, 15x15 square feet, two restrooms, and storage in back. To be used as a restaurant, this storefront needs to be improved. Fresh paint, new floors, and upgraded countertops are  needed. Due to materials bought on sale and volunteer labor, the cost to renovate will be $5,000.

For the kitchen a custom built walk-in cooler and a commercial stove are needed. Additionally the cafe needs to be equipped with oven, microwave, a small commercial dishwasher, refrigerator, freezer, dishes, furniture and food inventory. Due to the diligent searching, bargain (but quality) equipment have been located at the cost of $20,000.

The Lake Las Vegas Cafe will serve a basic American breakfast and lunch, with an emphasis on healthy low-fat, tasty food. Menu items for breakfast will range from $1.99 - 4.99. Lunch items will range from $2.50 - 5.99. Daily soups and specials will be offered. See the attached menu for details. Hours of operation will be 6 a.m. - 2:30 p.m., 6 days a week, and 8:00 a.m. - 3:00 p.m.   Rosie Jenkins will be head cook, and additional staff will consist of a part-time back-up cook and two waitresses. During slow times, only one waitress will be used. Experienced staff has already been located.     TOP

III. Market Information

The Industry - Eating out is a growing trend, since people are increasingly pressed for time and enjoy this convenience. Breakfast and lunch are popular, as workers and business owners often choose not to ‘brown bag’ meals. Choosing healthy, low fat food is a concern, but studies have shown that people are ambivalent about it and continue to choose high-fat foods. The menu will address this by preparing favorites in such a way that people won’t realize that much of the unhealthy fat has been removed.   

Customers - The Lake Las Vegas Cafe will serve several customer groups. They are detailed as follows:

Local Residents -  Many local residents come to Lake Las Vegas to sight-see on the weekend. During the week, those locals who have a day off or live at the lake will be customers. Breakfast out on weekends is a local tradition, and lunch will be popular with hungry shoppers.

Tourists - Lake Las Vegas receives hundreds of thousands of visitors a year. Most of them visit in the summer and fall seasons. The tourist trade will nicely round out the sales, which will firmly rest upon the local base. Brochures from lodging establishments and attractions will be displayed in the café, along with maps and other information. The Lake Las Vegas Cafe will be known as a friendly place to stop and get directions as well as good food and coffee.    TOP

The Competition

 The Competitor Matrix below shows the Lake Las Vegas Cafe in comparison to its competitors:

The Lake Las Vegas Cafe will offer a fresh point of view on Main Street. The menu will change frequently, the service will be good, and the food will be the best. The restrooms will be clean.     TOP

Market Strategy

In addition to an overall strategy, different approaches and methods  will be used for the customer groups.

Overall - The Lake Las Vegas Cafe will present an image of wholesome, healthy food in an attractive and clean atmosphere. The floors will be black and white tile, the curtains and tablecloths will be red and white check, and work by local artists will hang on the walls. The sign will be large enough to be read from the street, and will be designed to promote the Café’s image. Comment cards will be at each table and will be collected at the register. Suggestions for new or improved meals will be sought, as well as feedback on service and the dining experience.

Local Residents & Workers - Small ads will be placed weekly in the dining section of the local newspaper. Specials will be promoted with an A-frame sign, and during slow periods coupons and ‘2-for-1’ deals will be offered. Menus will be distributed to local businesses and the faxing-in of orders will be encouraged. Take-out will be attractively boxed and given equal priority to sit-down services.

Tourists - Menus will be distributed to the local lodging establishments to encourage their guests to come to the Café. Advertisements and listings will be placed in state wide and regional tourist guides and publications. Menus will also be placed at information booths and other spots likely to have tourist traffic.

Other - Pricing will be competitive and customer service excellent. The café  will stand behind the food, and if anyone is not satisfied, the item will be replaced or taken off the bill.     TOP

IV. Management

Resumes - Attached are resumes for the staff of the Lake Las Vegas Cafe. Rosie Jenkins has over fifteen years experience in the restaurant business. Five of those years were spent as manager of the Top Notch Restaurant in Lake Las Vegas, NV.

Accounting and Cash Management Systems - An electronic cash register has already been purchased. This register is capable of tracking sales of various items, recording the different operators, and displaying the correct amount of change due for cash transactions. Numbered sales slips will be used, and each book signed for in a log book. All slips will be accounted for. The Lake Las Vegas Cafe will accept credit cards and a credit card machine will be purchased.

Rosie D Chef will prepare deposits and take them to the bank daily. All checks will be written and signed by Ms. Chef, and she will keep the restaurant books on the Quick Books software program. Ms. Bea N. Counter, CPA, will prepare tax returns and quarterly payroll and tax reports.

V.    Financial Information

Tax Returns - The last three years of Rosie Chef’s tax returns are attached, as well as a personal financial statement     TOP

Sources and Uses of Funds -

Cash Flow Statement – The Lake Las Vegas Cafe is projected to open in July, and the cash flow statement (Attachment A) reflects only two weeks of revenue for the month. Attachment B lists the assumptions that were used in preparing the cash flow & Assumption C shows the revenue & labor calculations. Attachment D shows the break-even point both with and without owner’s withdrawal. Owner’s withdrawal can be adjusted during the slow seasons if necessary. The Lake Las Vegas Cafe is opening at the beginning of the busy season, which will help it get off to a good start cash-wise.     TOP

VI. Attachments 

Proposed Menu        

List of Equipment & Items to be purchased       

Quotes on Renovations       

Beginning Food and Supplies Inventory        

Resumes        

Rosie D Chef's Tax Returns and Financial Statement

Attachment A – Cash Flow Statement  

Attachment B – Assumptions  

Attachment C – Revenue/Labor Worksheet

Attachment D – Break-even Worksheet  

Lease for 200 Main Street       

Floor plan

GO TO ATTACHMENTS PAGE

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